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How to Get Your Visitors, JV Partners and Customers to LIKE You

by Chris
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It's almost cliché: People buy from and work with people they know, like and trust. People get to know you through your content, and they trust you based on your reputation and track record of service. But how do you get people to LIKE you? Be honest. Who doesn't like an honest person? If I came to you and said I did a really stupid thing and asked for your forgiveness, you would almost certainly forgive me AND think more highly of me, even though I did the stupid thing. But if I tried to cover it up and you [...]