Home / Archives /

Ideas

Ideas / 2 posts found

Need A Profitable Hobby? Collect Pain Points.

by Chris
Comments are off for this post.
Next time you sit down to write an email or sales letter selling a product, wouldn't it be great to have your prospects' very words that you can then use to sell them? Pain points are those lines you find in emails and on forums where the customer is telling you exactly what is wrong. In fact, you might even think of them as cries for help, because they're in essence telling you exactly where it hurts and why. By collecting these pain points you will know what they want and how to give it to them. And by using [...]

Are You Creating Income… or Wealth?

by Chris
Comments are off for this post.
Here's an interesting notion from Dan Kennedy in his own words: “One of the lessons I learned slowly and painfully has to do with income versus wealth.” So what's the difference? According to Dan, sales and profits are important, and they're what most entrepreneurs focus on. But they're not wealth and they don't produce wealth. Wealth, he says, comes from creating valuable assets. You can either work all your life to create income, or you can focus on building assets and come to a place where you have so much wealth, the income takes care of itself. For example, opening [...]